Dear readers, I have not posted since March because I completed the PR class that required blogging. I spent the next few months in the capstone PR course at the University of Oregon: PR Campaigns. The course required students to cooperate with a local organization in creating and implementing a public relations plan. It was… [Read more…]
March 8, 2010
Using Twitter to pitch to the media is a new and efficient way of engaging reporters and publications for PR practitioners. Reporters work against deadlines and often use Twitter for quick and convenient sources. Hillary Topper from PR News Online posted an article which issues the following statement concerning PR and its utilization of Twitter:… [Read more…]
March 8, 2010
The public relations profession has its strengths and weaknesses. In an undergraduate PR strategic planning and cases course we had a quiz which required us to distinguish between strengths and weaknesses of the PR profession. Two strengths include: 1. Most PR practitioners adhere to the PRSA Code of Ethics. 2. Many firms are service-driven. The PRSA Code of Ethics is a code… [Read more…]
March 1, 2010
Source: NewspaperDeathWatchSurvey Copyright 2009 As the influence of traditional print media wanes, people increasingly rely on media from the internet. One reason for this change can be explained by the time constraint people face as they search for news that is relevant to them. Most passengers on a bus thirty years ago would have had… [Read more…]
March 1, 2010
As a student of Public Relations at the University of Oregon School of Journalism, I had the opportunity to listen and pose questions to the COO of iStrategyLabs, Joseph Corbett via Skype. The work Corbett performs for iStrategyLabs is fascinating because the company is essentially a PR agency for the digital universe. iStrategyLabs defines itself as… [Read more…]
February 15, 2010
In the years leading up to high school I remember being praised by my teachers for adding an excess of descriptive elements into my writing. Now, in my senior year of college, I have difficulties making my writing be concise and relevant. Why is it that most contemporary students approach writing with the goal of… [Read more…]
February 14, 2010
Toyota has built its reputation on safety and quality. The Camry is America’s top-selling car and the Prius is the top-selling hybrid vehicle. American consumers have invested in Toyota automobiles because they value quality engineering, which includes the peace of mind of driving vehicles that have a high safety rating. The reputation that Toyota has… [Read more…]
February 8, 2010
As the race for companies to engage target audiences through social media heightens, more are realizing that analyzing social technology behavior is an important way to begin a marketing plan. In 2007, Forrester Research, Inc. launched Social Technographics to help businesses prepare a social strategy based on their target audience’s profile. The announcement report identifies… [Read more…]
February 4, 2010
Flooneed is a green and eco-friendly product. Cleaning agents are not usually green or eco-friendly. Dowse your car in Flooneed for a shimmery shine that gleams with sparkly cleanliness. Bipowk based in Eugene, Oregon and is committed to the environment. Flooneed cleans upholstery with ease. It purges the contaminants from fuel systems, hoses, pipes,… [Read more…]
February 1, 2010
The traditional PR-tells journalist, journalist-tells-reader approach to delivering messages to the masses is an approach that is rapidly declining in effectiveness. This is due to the evolution of marketing, which is becoming more centered toward the growing digital arena where the audience is more likely to receive information. Michael Davies, a director of the media… [Read more…]
January 20, 2011
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